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BOVET 1822 is proud to announce the opening today of its first boutique in Australia, in partnership with S&S Group, a very well-established luxury house. The new boutique is located on Collins Street in the central business district of Melbourne, Victoria, Australia.

The boutique is nearly 50 square meters and will have a complete collection of BOVET timepieces, and it will present the House of BOVET in its unique environment, almost as if the collectors had made the trip to the BOVET Castle in Switzerland.

“The collectors in Australia are very dear to us and we are pleased to be working with S&S Group here, who is also our boutique partner in Vietnam,” says Mr. Pascal Raffy, owner, BOVET.

“We have a great partnership and the boutique is located in the prime location in Melbourne. We are looking forward to continuing our great relationship with collectors Down Under and having a flagship boutique here is so important. We will be holding many events in Melbourne and the collection the boutique has is fantastic.

“At BOVET, we handcraft more than 95% of all the components that go into our timepieces in our own facilities, and as a result, they are pieces of art that tell time,” Raffy continues. “S&S Group understand this and is perfectly positioned to share the unique BOVET approach with collectors in Australia.”

The building housing the BOVET boutique was Melbourne’s first brick building, erected in 1839 (only 17 years after BOVET was founded). The corner was known as “Cashmore’s corner – Number 1 Melbourne,” named after its founder, Michael Cashmore, and its address, 1 Collins Street East.

In 1997, a direct descendant of Cashmore purchased the building, restored the facade, and converted the six upper levels into residential apartments. The building today is named “Cashmore on Collins.”

The BOVET Boutique is part of The Block Arcade precinct, which was built between 1890 and 1893, The Block Arcade ranks among the most popular tourist attractions in Melbourne, as it is considered one of the finest shopping arcades of the Victorian era. With its architecture inspired by the Galleria Vittorio Emanuele II in Milan, The Block Arcade makes a strong impression on everyone who visits with its ornate plaster works, stained glass, statues, as well as impressive dome ceilings.

“After years of thorough analysis and market research in Australia, S&S is proud to announce our partnership with BOVET, leading to the establishment of a boutique in Melbourne,” says Sam Vu, CEO, S&S Group. “We explored various options and, after careful consideration, we decided that The Block Arcade would be the perfect destination. The reason behind this choice is the shared history between BOVET and The Block Arcade, both originating in the 19th century. This enduring legacy of two centuries aligns perfectly with S&S’s commitment to long-term vision and passion-driven endeavors.

“The luxury watch market in Australia has been steadily evolving, reflecting the country’s appreciation for artistry and precision in watchmaking,” Vu continues. “We are excited to be a part of this evolution and look forward to providing our guests in Melbourne with a unique and unforgettable experience.
“This boutique is the first step in developing the House of BOVET in Australia and both BOVET and S&S Group are committed to being a part of the future of fine timepieces the country.
“At S&S, we firmly believe in doing things with passion and a forward-looking approach. Our Melbourne boutique will not just be a place where time is measured, but where it is celebrated.”

Please visit the new BOVET boutique at your convenience. The boutique is open Tuesday to Saturday: 10:00 to 18:00.

Boutique Contact Info:
Tel: 039 639 4616


Hours: Tuesday to Saturday: 10:00 to 18:00