This December, the traditional Swiss timepiece manufacturer BOVET 1822 comes to New York City. Its new flagship store at 50 Central Park South will be the 4th BOVET boutique in the world after Moscow, Baku and Berlin.
In the heart of Midtown Manhattan, a short walk from 5th Avenue and located directly across from Central Park in the base of the iconic Ritz-Carlton Hotel, BOVET 1822 has opened its first United States boutique. The 33-story Forbes Five-Star property offers a cosmopolitan experience with tradition that makes the house of BOVET, with its own deep rooted Swiss history, right at home.
Owner of Bovet, Mr. Pascal Raffy and friend Paul Haggis, Oscar award winning film director and founder of the charity Artists for Peace and Justice, which BOVET 1822 strongly supports, celebrated with a ribbon cutting ceremony, accompanied by boutique partners Michael Rosenberg and Jeffrey Khalaf.
Available Exclusively in New York City
BOVET 1822 timepieces are characterized by an unparalleled level of technical and chronometric quality. Benefiting from more than 190 years of expertise and know-how in Haute Horology, the artisans of BOVET 1822 are renowned for the mastery of their art, which is expressed in the exceptional finishes and decorations of every component of a movement down to the tiniest detail, even if hidden from sight.
BOVET 1822 collections consist of masterpieces manufactured in discretionary quantities in addition to numerous unique pieces crafted over the years. Now a new collection has been added at the US boutique featuring a collection of 50 timepieces unique to the New York address and engraved to commemorate the opening. These timepieces will not be sold anywhere else in the world which had collectors eager to view the unveiling of the collection at the opening.
Inside the BOVET
Boutique Patrons will find within this boutique a showcase of rare elegance entirely in keeping with the essence of the Swiss manufacturer’s timepieces. The design and finish is the result of a partnership between Swiss and American craftsmen.
Walnut furniture lined with suede combines timeless classicism with a modern influence, creating a refined setting ideal for collectors wishing to quietly uncover the most sophisticated mechanisms embellished by engravings or miniature paintings that have underpinned the reputation of the House of Bovet since 1822. The new boutique will open its doors 6 days a week, as well as for personal appointments for its sophisticated, international clientele.
I am very proud to bring the House of BOVET 1822 to New York where collectors will be able to explore and discover our exceptional creations. To do this, I warmly thank BOVET’s long time partners Jeffrey Khalaf and Michael Rosenberg from The Timepiece Collection for their invaluable contribution to this endeavor.